Future is...Augmented Reality Summit The growth of augmented reality in the past year has been huge with leading brands & technology providers adopting the technology to enhance their customer’s experiences.   We have recently witnessed a number of key sectors embracing AR; from the gaming sector, top TV shows and leading brands, all of which shows signs that the future of AR is set to explode to new heights in advertising, gaming and in our everyday life’s

0830 - 0900 Registration 0915 - 0930 Chairman’s Introduction Ken Blakeslee, Chairman, Webmobility Ventures 0930 - 1000 Keynote:  Augmented Reality …just the norm in tomorrows world 1000 - 1045 Panel: The perception of AR & the opportunities for the digital marketers Selling the concept, technologies & wow factors AR provides brands Moderator:  Andy McCormick, 12ahead.  Panelists:  Natasha Conetta Senior Customer Communications Manager, Virgin Media Ryan Davies, Digital Consultant, RAPP Julian Harris, Senior Business Development Manager, QUALCOMM 1045 - 1115 Morning Break 1115- 1200 Panel: Creating engaging AR applications - the platform for entertainment & tourism is mobile Mobile devices are the centre of everyones world, how can you use this platform to engage your audience. Moderator: Lester Madden, Founder and Director, Augmented Planet Panelists:   Martin Copus, Executive Director, Sports Revolution Digital Sander Veenhof, Dutch new media artist 1200 - 1230 Brand case study 1230 - 1300 The Reality Continuum Anthony Mullen, Senior Analyst serving Interactive Marketing Professionals, Forrester Research, Inc 1300 - 1400 Lunch Break & Networking 1400 - 1430 Afternoon Keynote Senior representative, ARM 1430 - 1515 AR & Gaming - like two peas in a pod? We explore the advancement of the gaming industry through the use of AR Antoine Brachet, Marketing Director, Total Immersion Adam Vahed, Managing Director, Apache Solutions 1515- 1600 Panel: Revolutionising of traditional advertising platforms Explore how brands are successfully revolutionising advertising platforms from print to larger scale outdoor advertising. Moderator:  Amit Kotecha, Mobile and Networks Manager, IAB Panelists: Jessica Butcher, Co-founder and CMO, Blippar 1600 - 1630 Afternoon break 1630 - 1700 Is the future of AR eyewear? Eyewear is becoming an increasingly talked about platform for AR, we explore this fascinating technology & the possibilities for the digital world Paul Travers, CEO, Vuzix 1700 - 1730 Networking and demo’s 1900 - 2100 Drinks networking reception AR Summit Awards New for 2012, the AR Summit will play host to the first UK augmented reality awards, a platform designed to do just that – recognising & rewarding those successfully adopting AR, highlighting those who are producing creative strategies, adopting new techniques, enhancing technologies  and pushing forward the industry - creating a name for the world of AR - for more details and details on how to Submission click here

AR Summit 2011 speakers included:

- Maani Safa, Product Director, Somo
- Ken Blakeslee, Chairman, WebMobility Ventures
- Chetan Damani, Founder, acrossair
- Steve Semenzato, VP Business Development, Cortexica Vision Systems
- Nick Brown, Cross Platform
- Nick Bedford, Lynx’s account director at Kinetic / Mindshare
- Moderator:  Dan Sung, Editor of Features, Pocket-Lint
- Michael Gervautz. Director, Business Development at Qualcomm
- King Yiu Chu, Augmented Reality Strategist, Layar
- Moderator: Nitin Samani, Director, Augmented Planet
- Andy Gstoll, CMO, Wikitude
- Sylvain Mittoux, Total Immersion
- Scott OBrien, CMO, Explore Engage
- Moderator: Amit Kotecha, Mobile and Networks Manager, IAB
- Dr Windsor Holden, Principal Analyst, Juniper Research
- Lynne Murray, Holition Brand Director
- Andrea Carignano, Co-Founder and CEO, Seac02
- Paul Foster, Windows Phone
- James Alliban, Artist/Designer, Augmatic
- Keiichi Matsuda, Design, Research and Direction at Keiichi Matsuda
- Alan Maxwell, CEO and founder, String